BUILDING A BLOG IDENTITY

 

TCF

In this post I want to show you my logo/identity design process for the blog Cooking for friends. The blog will talk about recipes, ideas for invitations, parties and festivities. „Cooking for friends“ goes two ways, Evelyn is cooking for her friends and her „blog friends“ will be inspired to cook for their friends.

Sometimes clients come to me and have already some ideas about what their logo should convey. Evelyn knew she wanted to use chili peppers in her logo. Chili peppers are visually great to work with. They have cool shapes and the red is a great color to add some spice to the design.

Usually I need to give the idea some time to develop – a day or two. I’m not conciously thinking about it, but it’s in the back of my head and it starts growing slowly into something more. Then I start sketching either on paper or sometimes I go directly to the computer and start bringing the ideas to life. I then present three of the best design ideas to my client. After that there are discussions, changes & corrections and a new logo/identity is born.

The process in pictures:

I started with some watercolor drawings of chili peppers.

Peppers_watercolor_Sketch

Then I layed out a cooking scene, added spices and props for the blog banner background. Here is one of the originals and other images that I worked on in photoshop.

Photo_Styling1

Banner1

Banner2

Banner3

Banner4

 

I then added the different logo ideas I had created in illustrator and sent three concepts to my client for review.

CFF_Logo_Konzept1

CFF_Logo_Konzept2

CFF_Logo_Konzept3

And after some tweaks and changes we landed here – the final design:

CFF_Logo_Konzept_final

SteffiK_Portfolio_CookingFF_A

SteffiK_Portfolio_CookingFF_D

SteffiK_Portfolio_CookingFF_feature

Every designer has their own approach to the three stages of idea, concept and design. What is your problem-solving process?

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